Content Strategy
Create a focused editorial direction rooted in your mission, audience, business goals, brand story, and the topics that can build lasting relevance across your digital channels.
Build a content engine that earns attention, supports search visibility, and moves qualified prospects toward action. Your Business Marketer combines audience-led strategy, compelling brand storytelling, SEO-informed content, and distribution planning to help businesses turn every article, campaign, and social post into a measurable growth asset. Get a practical, managed approach that keeps your marketing aligned with real business goals.
Integrated planning, production, optimization, and promotion designed to make your content a dependable source of visibility and qualified leads.
Create a focused editorial direction rooted in your mission, audience, business goals, brand story, and the topics that can build lasting relevance across your digital channels.
Identify valuable keyword opportunities and develop helpful, ranking-focused website content that attracts high-converting organic traffic while strengthening your long-term search presence.
Keep the website content supporting your campaigns current, functional, and conversion-ready, so visitors have a clearer path from discovery to inquiry or purchase.
Amplify priority content with targeted PPC campaigns, testing audiences and messaging to reach prospective customers efficiently and improve return on ad spend.
Plan and create organic and paid social content that reflects your brand, engages the right audience, and supports lead generation without interrupting the customer experience.
Place your message across relevant websites and social networks through automated buying, precise targeting, and performance insights that inform ongoing campaign improvements.
Effective content marketing is more than publishing often. Your Business Marketer connects mission-led storytelling with keyword opportunities, creative assets, website experiences, social distribution, and paid amplification. Every effort is guided by the actions that matter to your organization—qualified leads, engagement, donations, or sales—not surface-level traffic alone. With strategy and execution managed together, your team can stay focused on running the business while content works harder across channels.
A strategic, hands-on marketing partner built to make growth more manageable.
Founder-led guidance shaped by first-hand experience managing the daily realities of running a business.
Coordinate content, SEO, ads, social, reputation, and website efforts through one accountable marketing partner.
Track leads, conversions, and customers to guide optimization beyond impressions, clicks, and vanity metrics.
Apply specialized, repeatable marketing programs developed for nonprofits, home services, dealerships, and growing businesses.
Experienced marketers who make digital growth easier to manage.
President & Founder
Mike Snellenberger is the President and Founder of Your Business Marketer, a full-service digital marketing agency headquartered in Hudson, Ohio. Since founding the company in 2016, Mike has drawn on his own first-hand experience managing businesses to build an agency that truly understands the daily challenges business owners face. Highly technical and detail-oriented, he leads YBM's strategic direction, overseeing proprietary marketing programs tailored to industries such as home services, senior living, automotive, and nonprofits. Mike is passionate about making digital marketing hassle-free so clients can focus on running their businesses while seeing measurable growth. He is also the driving force behind the YBM Gives Back initiative, demonstrating his deep commitment to supporting nonprofits and strengthening local communities throughout Northeast Ohio and beyond.
Press Contact / Team Member
Greg serves as the press contact and a valued team member at Your Business Marketer, where he manages media inquiries and handles external communications on behalf of the agency. Acting as a key liaison between YBM and the public, Greg ensures that the company's story, milestones, and client successes are accurately represented to media outlets and partners. His role supports the agency's transparent and community-focused approach, helping to highlight initiatives like YBM Gives Back and the measurable results achieved for clients across Ohio and the Midwest. Greg's attention to clear, professional communication reflects Your Business Marketer's broader commitment to accountability and trust with both clients and the communities the agency serves.
Content marketing services can include audience research, messaging, editorial planning, SEO content, website copy, blog articles, social media content, creative assets, and paid distribution. At Your Business Marketer, content is designed to work with broader marketing activity such as SEO, PPC, programmatic advertising, and conversion tracking. The goal is to build useful, consistent communication that supports visibility and business outcomes.
Talk with our team about content built for measurable growth.
Community marketing support for nonprofit organizations.
Campaign decisions guided by meaningful conversion data.
Connected execution across essential digital channels.
Tell us about your organization, audience, and goals. Our team will help identify a practical content marketing approach that supports measurable next steps.
For immediate assistance, feel free to give us a direct call at (800) 499-1996. You can also send us a quick email at mike@yourbusinessmarketer.com.
For immediate assistance, feel free to give us a direct call at (800) 499-1996. You can also send us a quick email at mike@yourbusinessmarketer.com.