HIVE Marketing
A comprehensive marketing program for home service and improvement contractors, combining multiple channels to build brand recognition and generate qualified leads consistently.
Turn your marketing investment into qualified opportunities with a home improvement lead strategy built for contractors. Your Business Marketer combines search visibility, targeted advertising, reputation-building, and conversion tracking to help roofing, HVAC, remodeling, and other trade businesses reach homeowners ready to take action. Get a managed, measurable program that keeps lead generation moving while your team focuses on completing great work.
Integrated digital marketing channels designed to attract, track, and convert qualified homeowner inquiries for contractors.
A comprehensive marketing program for home service and improvement contractors, combining multiple channels to build brand recognition and generate qualified leads consistently.
Build lasting organic visibility with keyword research, useful content, and technical website improvements that help homeowners find your services when researching projects.
Reach high-intent prospects quickly through carefully targeted paid search campaigns, with ongoing testing and optimization focused on return on ad spend.
Use audience research, creative strategy, and targeted social campaigns to introduce your contracting services to the right homeowners and generate leads.
Place your message across relevant websites and digital channels through automated ad buying, precise targeting, real-time bidding, and performance insights.
Use location-based targeting to deliver timely promotional messages to potential customers near defined areas, including competitor locations where appropriate.
Your Business Marketer’s HIVE program brings the essential pieces of contractor marketing into one coordinated strategy. Instead of chasing disconnected traffic reports, we optimize SEO, ads, social, reputation, and outreach around meaningful conversions—calls, form leads, and actual customers. Each plan is tailored to your trade, service area, sales goals, and capacity, giving your team a practical path to consistent homeowner demand without managing multiple marketing vendors.
A focused marketing partner built to make growth more manageable for busy contractors.
HIVE is built specifically around the lead-generation needs of home service and improvement contractors.
SEO, PPC, social, programmatic, reputation, and email marketing work together under one coordinated strategy.
We track calls, leads, and actual customers—not just clicks, impressions, or surface-level website traffic.
Documented work with a Northeast Ohio HVAC contractor delivered an 85% revenue increase.
Experienced marketers who understand the demands of running a business.
President & Founder
Mike Snellenberger is the President and Founder of Your Business Marketer, a full-service digital marketing agency headquartered in Hudson, Ohio. Since founding the company in 2016, Mike has drawn on his own first-hand experience managing businesses to build an agency that truly understands the daily challenges business owners face. Highly technical and detail-oriented, he leads YBM's strategic direction, overseeing proprietary marketing programs tailored to industries such as home services, senior living, automotive, and nonprofits. Mike is passionate about making digital marketing hassle-free so clients can focus on running their businesses while seeing measurable growth. He is also the driving force behind the YBM Gives Back initiative, demonstrating his deep commitment to supporting nonprofits and strengthening local communities throughout Northeast Ohio and beyond.
Press Contact / Team Member
Greg serves as the press contact and a valued team member at Your Business Marketer, where he manages media inquiries and handles external communications on behalf of the agency. Acting as a key liaison between YBM and the public, Greg ensures that the company's story, milestones, and client successes are accurately represented to media outlets and partners. His role supports the agency's transparent and community-focused approach, helping to highlight initiatives like YBM Gives Back and the measurable results achieved for clients across Ohio and the Midwest. Greg's attention to clear, professional communication reflects Your Business Marketer's broader commitment to accountability and trust with both clients and the communities the agency serves.
Exclusive home improvement leads are homeowner inquiries intended for one contractor rather than being sold simultaneously to several competing businesses. A strong exclusivity strategy also requires clear targeting, relevant ads, and conversion tracking so the inquiries fit your trade and service area. Your Business Marketer focuses on generating qualified leads through campaigns built around your services, capacity, and ideal customer profile.
Talk with YBM about marketing built around your contracting goals.
2022 marketing package awarded to Coleman Health Services.
Specialized marketing program for home improvement contractors.
KPI-focused measurement for leads and customers.
Tell us about your trade, target customers, and growth goals. We’ll discuss a practical marketing approach built to generate measurable opportunities.
For immediate assistance, feel free to give us a direct call at (800) 499-1996. You can also send us a quick email at mike@yourbusinessmarketer.com.
For immediate assistance, feel free to give us a direct call at (800) 499-1996. You can also send us a quick email at mike@yourbusinessmarketer.com.